Job Recruitment at Sonia Foods Industries in Edo Lagos and Abuja
Job Recruitment at Sonia Foods Industries
Applications are invited from interested and qualified candidates to apply for the 2026 Internship Program at Standard Chartered Bank.
Sonia Foods Industries Limited is a prominent Nigerian indigenous manufacturer specializing in high-quality food products, with its primary production facility in Sagamu and headquarters in Ibafo, Ogun State. Established in 2006, the company has grown into a regional leader in the Fast-Moving Consumer Goods (FMCG) sector, recognized for its flagship Sonia Tomato Paste alongside a diverse portfolio that includes seasoning cubes, baking powder, margarine, and yeast.
Sonia Foods offers employees a chance to build a career within a fast-paced, target-driven manufacturing environment that prioritizes hands-on skill acquisition and operational discipline. The company is often regarded as a “training ground” for young professionals, providing intensive exposure to real-world production systems, quality control, and supply chain management.
Individuals interested in the Job Recruitment at Sonia Foods Industries should review the job details, requirements, and application process provided below.
Location: Abuja, Edo, Lagos | Nigeria
- The Area Sales Manager (ASM) is responsible for driving sales growth, market expansion, distributor performance, and execution excellence within the assigned territory.
- The role ensures effective implementation of company sales strategies, achievement of volume and value targets, and strong team leadership to deliver sustainable business results.
Key Responsibilities
Sales & Business Performance:
- Develop and execute area sales plans in line with company objectives and annual targets.
- Drive achievement of sales volume, value, distribution, and market share targets.
- Monitor sales performance trends and take corrective actions where required.
- Ensure effective coverage, route-to-market efficiency, and outlet expansion within the territory.
- Manage trade promotions, pricing compliance, and product availability.
Distributor & Channel Management:
- Manage and strengthen distributor relationships to ensure optimal service levels and stock availability.
- Review distributor KPIs including sales growth, stock rotation, credit management, and operational efficiency.
- Ensure timely order processing, stock replenishment, and adherence to agreed commercial terms.
- Identify and develop new distributors or sub-distributors where necessary.
Team Leadership & Capability Development:
- Lead, coach, and motivate Sales Supervisors and Sales Representatives within the area.
- Conduct regular field coaching, joint calls, and performance reviews.
- Ensure proper deployment, productivity, and discipline of the sales force.
- Identify training needs and support continuous capability development.
Execution Excellence & Market Intelligence:
- Ensure excellent in-store execution, visibility, merchandising standards, and promotional compliance.
- Monitor competitor activities, pricing, and market dynamics, providing timely market intelligence.
- Support new product launches and ensure effective market penetration.
- Ensure compliance with company policies, SOPs, and ethical standards.
Reporting & Administration:
- Prepare and submit accurate daily, weekly, and monthly sales reports.
- Track area performance using approved reporting tools and dashboards.
- Manage area budgets and ensure cost-effective operations.
How to Apply for the Job Recruitment at Sonia Foods Industries
Interested and qualified candidates should send their CVs to careers@blumedistribution.
Deadline: January 28, 2026
