AREA SALES MANAGERS (ASM) in FMCG

WE ARE HIRING: AREA SALES MANAGERS (ASM)
Industry: FMCG (Fast-Moving Consumer Goods)

A leading organization in the FMCG sector is seeking experienced, results-driven, and commercially focused professionals to join its team as Area Sales Managers (ASM). This role is ideal for candidates with strong sales leadership experience and a passion for driving market growth and execution excellence.

LOCATIONS

• Lagos
• Abuja
• Kano
• Port Harcourt

ROLE OVERVIEW

The Area Sales Manager will be responsible for driving sales growth, managing distributor performance, expanding market reach, and ensuring effective execution of sales strategies within assigned territories.

Candidates with experience in the confectionery or culinary industry will have an added advantage.

KEY RESPONSIBILITIES

• Develop and implement sales strategies to achieve regional targets and business objectives
• Manage and optimize distributor and retail networks for maximum coverage and product visibility
• Lead, coach, and motivate Sales Officers and Sales Representatives to meet and exceed targets
• Analyze market trends, competitor activities, and consumer behavior to identify opportunities
• Plan and execute trade promotions, activations, and sales campaigns
• Ensure compliance with pricing policies, credit controls, and trade agreements
• Prepare and present sales reports, forecasts, and performance insights
• Collaborate with Marketing and Supply Chain teams to drive execution efficiency
• Monitor distributor inventory levels and ensure timely replenishment
• Build and maintain strong relationships with distributors, retailers, and key stakeholders

QUALIFICATIONS & EXPERIENCE

• Bachelor’s Degree or HND in Business Administration, Marketing, or a related field
• 5–7 years of FMCG sales experience, with at least 2 years in a managerial role
• Proven track record of achieving and exceeding sales targets
• Strong experience in distributor management and retail channel development
• Solid understanding of sales operations and route-to-market strategies in Nigeria
• Excellent leadership, negotiation, analytical, and relationship management skills
• Proficiency in Microsoft Office tools; experience with sales automation systems is an added advantage

HOW TO APPLY

Interested and qualified candidates should send their CV to:

vacancy@olamnet.com

Subject Line: Area Sales Manager – Preferred Location

IMPORTANT NOTE

• Only candidates with relevant FMCG experience will be considered
• Only shortlisted applicants will be contacted

SUMMARY

• Role: Area Sales Manager (ASM)
• Industry: FMCG
• Locations: Lagos, Abuja, Kano, Port Harcourt
• Experience: 5–7 years (minimum 2 years managerial)

Take the next step in your sales leadership career and join a high-performing team driving growth in Nigeria’s FMCG sector.