Apply Now: Call For Proposals 2024 

Call For Proposals 2024 

 The WHO NCD Lab supports promising grassroots innovations to achieve scale by building knowledge and forging strategic partnerships.

For its 4th cycle, the NCD Lab is looking for innovative solutions that transform how NCD and mental health services are delivered by leveraging the primary health care approach. The cycle is open to submission from 10 April to 30 June 2024.

Discover the NCD Lab

NCD Lab thematic areas

The NCD Lab supports innovative projects in three main thematic areas ‘Women and Girls’, ‘NCDs and the Next Generation’, and ‘Meaningful Engagement of People Living with NCDs and Mental Health Conditions’. Each thematic area is co-chaired by a GCM/NCD Participant and supported by a Steering Group with international experts from multiple sectors.

Submit your project to one of the three thematic areas by 30 June 2024.


Women and Girls



Meaningful Engagement



NCDs and the Next Generation


NCD Lab Cycle 4: Transforming the delivery of NCD and mental health services in primary health care

Most NCDs and their risk factors can be prevented or managed at the primary care level. Primary health care (PHC) improves quality of care, access to services, user experience, and – with long-term investment – overall population health.

It is time to radically reorient NCD and mental health services towards a PHC approach. Integrated health services, empowered people and communities, and multisectoral actions hold the key to this transformation.

Explore how innovative PHC approaches can make a difference in the NCD Lab’s three thematic areas and submit your project by 30 June 2024.

Explore NCD Lab projects


Primary health care

All people, everywhere, have the right to achieve the highest attainable level of health. This is the fundamental premise of primary health care (PHC).

Primary health care is a whole-of-society approach to effectively organize and strengthen national health systems to bring services for health and well being closer to communities. Its core components are integrating health services to meet people’s health needs throughout their lives, addressing the broader determinants of health through multisectoral policy and action, and empowering individuals, families and communities to take charge of their own health.

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Why apply?

Grassroots innovations selected by the NCD Lab have the potential to shape global policy and practice on NCDs and mental health care. They are included in a global portfolio of leading NCD innovations and receive tailored support to enhance impact and achieve scale by the WHO Global Coordination Mechanism on NCDs and its partners. NCD Lab innovators participate in high-level meetings, promote their ideas to WHO countries and strategic partners, and have access to dedicated networking events and capacity-building workshops.

NCD Lab knowledge resources

Submission deadline: 30 June 2024

NCD Lab Projects Around The World

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Great ideas start with a spark– and grow from the ground up

Noncommunicable diseases (NCDs) such as cancer, diabetes, chronic respiratory disease and heart disease are the world’s biggest causes of death and disability. Their causes are multifaceted and complex, spanning from social, economic, and cultural factors to behavior patterns and health literacy.

Bottom-up, grassroots health initiatives that mobilize community knowledge and account for local contexts often prove more effective, equitable and sustainable in addressing NCDs than externally managed, ‘top-down’ interventions. If locally sourced innovations can be corroborated by evidence and scaled in different settings, they could have major national or even global impact.

Read the eligibility criteria

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