Job details
Description
Job Title: Digital Marketing Specialist
Program: TechnoServe EdTech
Reports to: Project Manager
Location: Lagos/Abuja/Kano
About TechnoServe:
Everyone deserves the opportunity to build a better future. This simple idea has been at the heart of TechnoServe’s work around the world for over 50 years. TechnoServe is a pioneer in leveraging the power of business and markets to create sustainable pathways out of poverty.
The low-income communities in which we work are full of enterprising people. Their small-scale farms and businesses are the keys to economic development. But they face many challenges: low literacy, lack of access to jobs and markets, unpredictable political dynamics and, increasingly, the effects of climate change. For many women and young people, the challenges are even more daunting. Working with TechnoServe staff, people around the world are lifting themselves out of poverty. The results are amazing…when incomes increase and living conditions for families get better, they are able to access health care and education previously out of reach. Communities and even whole countries are better off.
Program Overview: The TechnoServe EdTech Initiative
Building on a successful initiative that harnessed social media and emerging educational technologies to support thousands of entrepreneurs in developing countries, TechnoServe has launched a fully digital entrepreneurship development model designed to dramatically scale impact: TechnoServe EdTech. This online-based education initiative aims to enhance management skills among micro and small entrepreneurs and is currently operating in Africa and Latin America in collaboration with various local and global organizations.
Job Summary
The EdTech Digital Marketing Specialist is responsible for overseeing and engaging with our online communities, ensuring vibrant and constructive interactions, and facilitating the conversion of community members into training participants.
Primary Functions & Responsibilities:
Assist in building, maintaining and growing social-media-based communities of micro and small entrepreneurs.
Actively engage the online community across our social media platforms, nurturing a sense of belonging and togetherness.
Handle comments, posts, and other forms of engagement, ensuring timely and appropriate responses.
Follow up with interested parties to ensure successful completion of sign-up processes.
Oversee and regulate social media ad campaigns to maximize reach and engagement.
Develop and share relevant content to drive engagement and knowledge dissemination, in collaboration with the Product area.
Engage with interested users, ensuring their smooth transition through the EdTech funnel.
Develop and craft original, engaging success stories of our alumni that align with the project’s brand, messaging, and objectives.
Continuously monitor engagement metrics, audience feedback, and other pertinent KPIs while regularly updating the performance metrics spreadsheet.
Regularly report on community metrics and provide insights.
Basic Qualification
Bachelor’s Degree in Mass Communication, English, Communication Arts, and or related fields.
Should have at least 3 years experience as a Community Manager. Alternatively, 1 year experience with a master’s degree.
Preferred Qualifications:
Additional qualifications that would make a candidate more desirable.
Experience working on FCDO/UN-funded projects in Nigeria
Experience working with an INGO
Experience working on an entrepreneurship donor-funded project
Required Languages
Advanced English proficiency.
Travel: Willingness to travel to field locations
Knowledge, Skills and Abilities:
Passion for TechnoServe’s mission of prosperity for all Proven analytical skills.
Effective communication within the team, the users and project stakeholders.
Skilled in collaborating within multicultural teams as a respectful and adaptable team player.
Entrepreneurial mindset, doer.
Proactive and initiative-driven
Empathy toward users’ backgrounds, contexts, and challenges.
Advanced oral and written communication skills.
Proven experience managing online ads campaigns.
Proven analytical skills.
Proficiency in digital tools, including Microsoft office, social-media and messaging platforms.
Proficiency in content creation tools like Canva, Cap cut and Figma.
Desired experience providing technical support to users in virtual environments.
Desired experience working with remote teams.
Supervisory Responsibilities – None